PlanToys’ Mission

Better Kids, Better World

through Sustainable Play

We contribute to child improvement by cultivating a positive attitude in life both towards oneself, society, and the environment through Sustainable Play.


In 1981, the story of PlanToys began with a sustainable mind to respect and preserve natural resources for future generations. It has always been our belief, for more than 40 years, that children are the real force behind this mission. Therefore, we intend to produce well-designed toys that help enhance the development of children from 0 to 5 years old and to nurture them with freedom of play and a closer relationship to nature. Meanwhile, we try to develop the safest processes that cause minimal or no effects to our staff, consumers, the environment, and the world, and use materials that are eco-friendly and safe. Apart from toys, we pass on our sustainable minds to children through activities that focus on society, the environment, and the development of children.