Why does PlanToys stand for gender-neutral play?

At PlanToys, we believe that meaningful play starts with a child’s curiosity. When children are free to explore what truly interests them, learning happens more naturally and effectively.

In the past, toys were often clearly divided into “boys’ toys” and “girls’ toys”—like race cars for boys and dolls for girls, or blue for boys and pink for girls. But these gender-based labels can unintentionally limit a child’s development, interests, and sense of identity.

Gender-neutral play = Giving children the freedom to be themselves

Gender-neutral toys enable every child to play according to their interests, rather than social expectations. A boy can enjoy role-playing with a kitchen set or a dollhouse. A girl can play with trucks or robots. Nothing is “wrong” with either choice.

This type of open-ended play provides children with the opportunity to discover their abilities, embrace differences, and develop respect for themselves and others from an early age.

Open play brings lifelong value

• Supports holistic development across physical, emotional, social, and cognitive skills—not just what society expects. It encourages problem-solving, empathy, communication, and imagination.

• Fosters self-respect by helping children explore who they are without being boxed in by stereotypes.

• Promotes equality and challenges narrow ideas like “boys must be strong” or “girls must be gentle.”

• Builds a diverse and respectful society by planting the seeds of acceptance and understanding in childhood.

How PlanToys approaches gender-neutral play

At PlanToys, we believe that play is a right for every child. Our toys are intentionally designed to support holistic development, without assigning roles based on gender. Play should be a starting point for exploration, not a box that limits a child’s identity.

That’s why our toys—such as dollhouses, kitchen sets, gardening kits, and pretend play items—are created for everyone. Every child can enjoy using their imagination and creativity. Likewise, our engineering and building toys are open to all children, encouraging logical thinking, planning, and problem-solving, without labeling them as “for boys” or “for girls.”

How can parents support gender-neutral play?

• Choose toys based on your child’s interests, not their gender. Stay open-minded and observe what truly engages them without rushing to judge what’s “appropriate.”

• Create a safe and open play environment where your child feels free to express themselves. Let them decide what they’d like to play with, and be a supportive presence, more like a friend and guide, encouraging curiosity, joy, and growth through play.